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Consumers Keen on the ‘French Girl Beauty’: Trendalytics

The natural and effortless look is what consumers seek this breezy season.

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By: Lianna Albrizio

Associate Editor

Women are gravitating toward effortless “French girl beauty” as the natural look continues to gain popularity, according to Trenalytics.    Lipstick    In its most recent trends report revealing the biggest shifts in consumer searches for the month of April, hydrating lipstick is seeing a 1,326% increase from last year, while lip stain follows with a 52% and French skincare, a 25% increase.   Eyeliner   Eyeliner is the ultimate attention-grabber, and beauty enthus...

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